Jewelry, Product, & Branding Design
Friendly Folk, an ecommerce store selling colorful home goods and jewelry, was born out of my love of nature, folk art, beautifying indoor spaces, slow fashion, and woodworking.
Friendly Folk is a continual work-in-progress passion project for late nights after work, so this section is a work-in-progress as well!
Mood Board
I grew up with Polish Pisanki on my dresser (beautifully handpainted Polish Easter eggs) and German Erzgebirge (simple, well designed wooden German toys), which helped influence my love of folk art and handmade things. Friendly Folk pulls from my German and Polish roots but contemporizes them. It’s no wonder I grew fond of Alexander Girard, a midcentury designer also inspired by folk art, whose work is also featured on the mood board below.
Friendly Folk’s brand is playful, bursting with unexpected color, self-assured, and inviting. My goal is to create affordable but well-designed and high-quality products that give you a boost of dopamine. This is a brand for adults who crave color and whimsy but love to be surrounded by good design.